TOTAL FIRE FAMILY

BRAND GUIDELINES

Our brand is more than just a logo — it’s the promise we make to our customers, partners, and community. This brand guide is your go-to resource for ensuring Total Fire Protection is represented consistently and professionally across every touchpoint. Inside, you’ll find clear guidance on:

  • Logo Usage: Primary, secondary, one-color, and icon versions, with examples of correct and incorrect usage.

  • Color Palette: Our official brand colors, with HEX, CMYK, and RGB values for print and digital applications.

  • Typography: Approved fonts and text styles for headlines, body copy, and digital content.

Whether you’re designing marketing materials or building presentations, these guidelines help maintain a cohesive, recognizable look and feel—so every communication reflects the quality and reliability our brand stands for.

Download the tfp Brand Guidelines

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OUR VALUES
 
Trust 
Excellence
Accountabilty 
Collaboration
Service
Innovation 
Gratitude 
OUR LOCATIONS
CONNECT
 
24 Hour Emergency Service Call:
Total Fire Protection, Inc., Fire Protection Contractor, Grand Rapids, MI
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